Bruce Hamilton
  Owner, President, General Manager

When Bruce Hamilton moved the Tacoma Rockets to Kelowna in 1995 few could have predicted just how successful the Western Hockey League franchise would become.

The Rockets have skyrocketed since the move, attending four Memorial Cup championships and winning as host in 2004. The Rockets have one of the highest attendance averages in the entire WHL. Rockets home games have become the place to be in downtown Kelowna. Hamilton himself has climbed the ladder to not only lead the Rockets organization but to also be involved at the league level as WHL board chairman.

A Western Hockey League player, Hamilton has been involved in all facets of the game from a Scout to Player Personnel Director to now the Rockets President and General Manager.

Under Hamilton’s direction, the Rockets are committed to the development of its personnel both as players and people and the Rockets guiding principle is its rich tradition and alumni atmosphere.


Lorne Frey 

Asst. GM/Director of Player Personnel

Lorne Frey and Bruce Hamilton have been working together since Hamilton purchased the club in 1991, including four years in Tacoma. As the club’s Director of Player Personnel Frey directs the Rockets scouting staff and has unearthed such players as NHL rookie of the year Tyler Myers and Arizona defenceman Luke Schenn.

Hailing from Swift Current, Saskatchewan, Frey played junior in Saskatoon before playing four years of college hockey with the University Of Saskatchewan. He quickly moved into the off ice realm, coaching at the university and major junior level.

In 2016 Frey celebrated a milestone of 25 years with the Rockets organization. Frey has been involved with managing in the Western Hockey League since 1979.